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This website uses Google Analytics to help analyse how visitors use it and gauge their experience...

Google analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in a completely anonymous form.

No personally identifiable information is collected about you unless you explicitly give that information by filling in one of our opt-in or contact forms (please see our Privacy Policy which details how we will use that information).

The information collected about you by the cookies used by Google Analytics (such as your IP address) is passed directly to Google.

Once collected this information is then processed and used to compile statistical reports used and seen by FPML Alternatives Ltd employees and representatives only.

We will then use that data to access how visitors find the experience of visiting our site, implementing changes to enhance the experience of future visitors, including you – so we hope you don’t mind the fact we use cookies.

The purpose of collecting your IP address is solely to determine the geographic region (normally to an accuracy of 40km radius) for these statistical reports.

At no point will any of the FPML Alternatives team try to identify or associate this data with any personally identifiable information about you unless you have explicitly passed this information to us by filling in one of our forms that are present on our website.

For further information from Google on how Analytics uses cookies and IP data please visit:


You can be assured that your anonymity is completely safe when using our website.

We currently do not use any other cookies on our site but reserve the right to do so in the future.

If we do use any other cookies this policy shall be updated to explain to you how the cookies are used and what it means to you as one of our valued website readers. As such please do check this policy on a regular basis.

If you wish to discuss our cookie policy please contact use via email: ronjehu@fpmlalternatives.co.uk stating “cookie policy” as the subject line.